Services/Targeted Areas Be the change you wish to see.

Does your business need Persona?

Corporate growth and change is a blessing, but can seem like a curse when it results in mismanagement, miscommunication, and misunderstandings. For companies experiencing change due to various factors – market changes, competition changes, internal changes – proper cooperation and leadership among everyone involved is imperative; attempts at change are often met with resistance, ineffectiveness, and deep-seated thinking patterns that obstruct authentic, lasting change. 

Persona facilitates the creation and maintenance of positive energy and synergy in businesses of every size, allowing clients to overcome rigid thinking and move confidently past the business-as-usual rut into a smooth, efficient, and adaptable future. The Persona approach exposes the obstacles to your success – conflicts, constraints, gaps, breakdowns, ineffective policies and procedures – and replaces them with collaborative, communicative success.

You will benefit from Persona if:

Business-as-Usual Thinking getting you Business-as-Usual Results?

Change initiatives getting stuck? Your company’s growth and success have surpassed your existing policies.

You struggle with communication and effective leadership.

Missed Opportunities? You’re ready for lasting, valuable change.

Dr. Sack assists organizations in overcoming obstacles to change, clearing the path to achieve possibilities. To accomplish his mission, he addresses some or all of five components of business:

Change Leadership #1 Effective leadership is the key to corporate success, enabling businesses to weather inevitable changes. Persona guides individuals in leadership positions to utilize their status, encourage and inspire a positive environment, and achieve goals as a cohesive team.

Our motto: when people are aligned, anything is possible. Culture Adaptation #2 Expansion and modification within a company often leads to ambiguous goals and values among the staff, resulting in missed opportunities and resources wasted on treating the symptoms rather than the cause. Dr. Sack assists the entire organization in clearly defining and implementing the company culture, mission, vision, and values, facilitating delicate conversations, and unifying every team member in the pursuit of a shared goal. Leadership
Development #3 Communication is vital for business leaders, and Dr. Sack personally demonstrates effective communication skills throughout his entire project as part of the company. During the discovery - planning - execution process, he clearly shows (and instructs) every component of proper communication: active listening and questioning, establishment of trust, alignment, and collaboration.

In many organizations Mentor/Coach is an informal assignment of a new employee to a knowledge expert. Mentoring is also an informal assignment to a knowledge expert. Mentor /Coach is really a leadership position critical to building rapport and trust, engagement and job satisfaction. Dr. Sack has created proven solutions for mentoring effectiveness, with the key deliverables of: (1) rapport and trust between mentor and mentee; (2) mentor as role model of your brand and corporate values; (3) rapid on-boarding and ramp up to productivity; (4) retention. Sales & Customer
Care Development #4 Customer care is the face of your brand; the customer is the most important consideration in every line of business. Consequently, the customer care and sales departments are fundamental cornerstones of success. The Persona approach focuses on these departments to achieve customer retention and sales growth. We coach customer representatives to speak the language of your customers, to identify the sound of opportunity in their words and in their silences, to ask the right questions, and to learn what captures the attention of your clientele. Conflict Resolution
& Mediation #5 Power has a tendency to corrupt those who enjoy it; conflict among the leadership and between leaders and personnel can be catastrophic. In addition to important communication skills, Dr. Sack employs his clinical expertise to steer those in positions of power to peaceful, effective leadership and with constructive, valuable strategies for conflict resolution. Together, you’ll transform your company’s communication style from combative to collaborative, replacing every-man-for-himself bargaining with cooperative success. Career Pathing into
Outbound Sales #6 Many times team members in customer care raise their hand to join the sales team as a sales rep. These value talented individuals are seeking upward mobility opportunities to increase their interest, engagement and income. Invariably they have unrealistic expectations of what it takes to create and initiate meaningful conversations in outbound calls and win sales opportunities and closes. From the Inbound Sales role, sales looks pretty easy to get sales on in-bound calls. In Outbound Sales the result: disappointment and loss of a valued team member.

To provide a successful opportunity with low risk and high degree of support and reward, Dr. Sack has created the very successful “So You Think You Can Sell”® Program that provides a beta trial composed of: (1) Sales Training; (2) Unassigned customer accounts; (3) A stage to demonstrate to sales hiring managers the participants knowledge and accomplishments in: (1) selling skills knowledge and demonstration; (2) success in client contact; (3) information learned about the customer’s business and their needs for your products or services. Candidates who complete So You Think You Can Sell and are hired into sales have an extremely high rate of success. Candidates who are not offered a position are rewarded by participation and visibility. They remain loyal, engaged team members and can be successfully coached to an alternate pathway. No loss of talent. No churn.
How to have those conversations that nobody wants to have

Every relationship faces uncomfortable, difficult, troublesome conversations, and for good reason: these conversations often result in even more frustration and negativity. Whether the topic is unpleasant or the person is unpleasant, these conversations leave you feeling irritated, discouraged, and unproductive.

Because difficult conversations are highly uncomfortable, you likely elect to avoid them completely. While that eliminates the inevitable backlash, it leads to further complications: lost opportunities, direct and indirect financial costs, inefficiencies, job dissatisfaction and turnover, and self-perpetuating conflict. The words that remain unsaid can be more damaging than those that are spoken.

Avoidance may give you an unapproachable, undesirable, unavailable appearance, which further impedes communication and generates resentment and defiance among your staff.

You need to have those conversations. Persona can help.

Dr. Sack facilitates direct, effective, diplomatic conversation among members of your team. He guides you to the proper language and skills so that the necessary conversations can happen – without unnecessary negative consequences.

Let's get started.

Let's get started.

What We Do Services/Target Areas Contact Who We Are 3655B Old Court Rd, Suite 22
Pikesville, MD, 21208 stan@personastrategies.com